Coca Cola’s Gold Peak Tea Golden Hour Campaign
Coca-Cola tasked me with creating videos to showcase their innovative Gold Peak Tea Golden Hour Lens, a unique smartphone photography filter. I experimented with the specially designed lens housing that holds Gold Peak Tea, capturing diverse videos that demonstrated its capabilities in various scenarios. To engage viewers, I also filmed behind-the-scenes footage of the setup process, offering a genuine look at the creative magic behind the lens.
The content I delivered played a crucial role in the campaign's success, generating millions of views, shares, and positive sentiment across social media. The authentic, visually striking videos resonated with audiences, driving widespread participation in the #ShotWithGoldPeak movement. Major media outlets like Ad Age and Adweek praised Gold Peak's innovative approach, leading to a second wave of content creation that further amplified the campaign's reach and impact.
To extend the campaign's influence, Gold Peak reshared the most compelling user-generated photos and videos across their social media accounts. This strategy strengthened the brand's connection with their audience and reinforced their commitment to elevating everyday moments. Through this campaign, I combined my skills in storytelling, videography, and social media marketing to help Coca-Cola successfully launch an innovative product that positioned Gold Peak as a brand celebrating creativity, authenticity, and the magic of golden moments.
E-Motorcycle Product Launch in the US
NAXEON approached me to create content showcasing their innovative I AM. e-motorcycle for its US market debut. To highlight the vehicle's capabilities, I planned a series of shoots in diverse urban and rural settings across iconic American landscapes. Throughout the filming, I focused on capturing footage that demonstrated the I AM.'s key features, including its impressive speed, long-range capability, advanced safety systems, and unique lighting design. Using this footage, I created an engaging product launch video that showcased the I AM.'s standout features and the exhilarating riding experience it offers. The video emphasized the e-motorcycle's eco-friendly materials, innovative semi-solid state battery technology, and smart features like the blind spot detection system, while also highlighting its sleek design and customizable color options.
I shared the video on my TikTok and Instagram accounts, where it generated significant buzz among my followers and the wider American audience, who expressed excitement about the I AM.'s potential to revolutionize urban mobility in the US. The project resulted in strong engagement on social media, increased brand awareness for NAXEON in the American market, and positive feedback from potential US customers and industry experts. By leveraging my skills in videography, storytelling, and social media marketing, I created compelling content that effectively highlighted the NAXEON I AM.'s key features and inspired American riders to consider this cutting-edge e-motorcycle for their urban commutes and cross-country adventures. This content played a crucial role in NAXEON's successful US launch strategy, helping to build anticipation and establish the brand in the competitive American e-mobility market.
Sony Alpha Camera and Lens Promotions
Sony approached me to create content showcasing their new 24-50mm F2.8G lens. To highlight the lens's capabilities, I planned a trip to the mountains of Utah, where I could test its performance in diverse landscapes and lighting conditions. Throughout the trip, I focused on capturing footage that demonstrated the lens's compact size, lightweight design, fast F2.8 aperture, smooth zoom function, and quick autofocus.
Using the footage from Utah, I created an engaging product demonstration video that showcased the lens's key features and the stunning imagery it could produce. The video included behind-the-scenes footage, comparisons with other lenses, and testimonials from myself and other photographers. I shared the video on my TikTok and Instagram accounts, where it received a positive response from my followers, who expressed excitement about the lens's potential. Sony Alpha also shared the content on their official social media channels, amplifying its reach to a wider audience of photography enthusiasts.
The project resulted in strong engagement on social media, increased brand awareness, and positive feedback from Sony Electronics Inc. By leveraging my skills in photography, videography, and storytelling, I created compelling content that effectively highlighted the Sony 24-50mm F2.8G lens's key features and inspired photographers to consider adding it to their kit.
Sony Holiday Campaign- 2022 - Cameras (TikTok and Instagram)
Sony reached out to create a series of social media videos to promote their cameras over the holidays. Six high-resolution, vertical videos were created showing a behind-the-scenes look at capturing with the cameras in a holiday theme. The videos were posted on the Worldpins TikTok (Tiktok.com/@worldpins) and Instagram accounts (Instagram.com/worldpins) to a combined following of over 700,000 followers. The videos were also posted on the official Sony Alpha TikTok (TikTok.com/@sonyalpha) and Instagram accounts (Instagram.com/sonyalpha) as well as a paid promotion on the Sony Alpha TikTok account. This campaign was very effective across organic and paid social media channels and the paid TikTok campaign to maintain a 4.18% engagement rate, well above the industry average of 1.41%.
Mercedes Benz - 2023 EQS-Class Social Media Promotion
Campaign Overview: Mercedes Benz reached out to create videos promoting their all-new EQS vehicle and highlighting its features, including its ability to eliminate ‘range anxiety’.Two behind-the-scenes style videos were created showing a day in the life of a photographer capturing the vehicle. The EQS was taken on a road trip from Los Angeles, to Lake Arrowhead, Joshua Tree, and back highlighting how long the electric vehicle could drive without having to stop and recharge. High-resolution images of the EQS were displayed throughout the video and were provided to Mercedes to use on other marketing materials.
Target Audience: Consumers interested in electric vehicles and environmentally conscious car buyers on platforms including TikTok and Instagram.
Results: The videos were promoted on the Worldpins TikTok account and used in promotions shown to over 5 million people across Instagram and TikTok. Thousands of people visited the Mercedes Benz landing page to learn more about the 2023 EQS vehicle. The campaign successfully highlighted the car's range capabilities and its ability to eliminate "range anxiety."
The videos were also promoted on the Mercedes Benz USA Facebook and Instagram pages to audiences in the U.S.
Sony Alpha - Camera Promotional Trip (BVI)
Sony Alpha formed a promotional trip as part of the Alpha Collective group to support the launch of their A9 camera system. We were selected to travel to the British Virgin Islands and create content with the A9 and showcase the features of the camera in a variety of conditions. The images were then provided to Sony and the BVI Tourism Board for use on their social media accounts.
Sony Audio Product Photography
Sony SRS-XE300
Wireless Bluetooth Speaker
Amazon product photography placement
Sony Alpha Underwater Image Licensing
Sony Portable Speaker Product Photography (Amazon)-SRS-XE200
Viking Cruises (Norway Promotional Voyage)
Wisconsin Department of Tourism- Fall Drone Video Project
A representative from the Wisconsin Department of Tourism reached out about a fall aerial photography campaign. The images were used throughout their marketing materials and promoted on social media.
Banff & Lake Louise Tourism, Canada
Visit Stockholm, Sweden
Sony Mobile- Xperia 5 III Phone Promotion project
Sony reached out to create a series of videos showing how I photograph with the Xperia 5 III phone. The videos were shared across the Worldpins and Sony TikTok and Instagram accounts. The videos were also promoted on Facebook to over 900k people, helping to support the launch of the new product.
Capture One Pro 20 Software Launch
Capture One Pro is one of the most advanced editing software programs in the world. We partnered with Phase One A/S to develop engaging photo and video assets to support the launch of Capture One Pro 20. The photos showed a behind the scenes look into editing on the new software program and demonstrated its advanced noise reduction capabilities. The images were supported by behind-the-scenes videos on how the photos were edited by a Sony Alpha photography ambassador. A print article was created in collaboration with Sony Alpha to promote the editing software on the Alpha Universe website.
SUPER NUNU Ebikes Video Project
Speck Products - Presidio Phone Case Campaign
Penny Skateboards
Fenix Headlights - Eco Series Headlamp Launch
Fenix flashlights is a worldwide leader in high performance headlights. We were tasked with creating a 2 minute ad spot to highlight the key features of the new Eco Series headlamps. The promotion was distributed across Fenix social media platforms and on their Youtube channel. We additionally created images that were displayed on the Fenix website, You
