Sony Alpha Camera Lens Launch - 20-70mm f/4 (2023)
I was contacted by Sony to help support the launch of the new Sony Alpha 20-70mm f/4 lens. I created a series of images with the lens and promoted it on Instagram with ad copy. The series of images were also promoted on the Sony Alpha Instagram page and Facebook ads were created to direct users to the landing page for the new lens to purchase. I was also included in an Alpha Universe Article
Sony Holiday Campaign- 2022 - Cameras (TikTok and Instagram)
Sony reached out to create a series of social media videos to promote their cameras over the holidays. Six high-resolution, vertical videos were created showing a behind-the-scenes look at capturing with the cameras in a holiday theme. The videos were posted on the Worldpins TikTok (Tiktok.com/@worldpins) and Instagram accounts (Instagram.com/worldpins) to a combined following of over 700,000 followers. The videos were also posted on the official Sony Alpha TikTok (TikTok.com/@sonyalpha) and Instagram accounts (Instagram.com/sonyalpha) as well as a paid promotion on the Sony Alpha TikTok account. This campaign was very effective across organic and paid social media channels and the paid TikTok campaign to maintain a 4.18% engagement rate, well above the industry average of 1.41%.
Mercedes Benz - 2023 EQS-Class Social Media Promotion
Campaign Overview: Mercedes Benz reached out to create videos promoting their all-new EQS vehicle and highlighting its features, including its ability to eliminate ‘range anxiety’.Two behind-the-scenes style videos were created showing a day in the life of a photographer capturing the vehicle. The EQS was taken on a road trip from Los Angeles, to Lake Arrowhead, Joshua Tree, and back highlighting how long the electric vehicle could drive without having to stop and recharge. High-resolution images of the EQS were displayed throughout the video and were provided to Mercedes to use on other marketing materials.
Target Audience: Consumers interested in electric vehicles and environmentally conscious car buyers on platforms including TikTok and Instagram.
Results: The videos were promoted on the Worldpins TikTok account and used in promotions shown to over 5 million people across Instagram and TikTok. Thousands of people visited the Mercedes Benz landing page to learn more about the 2023 EQS vehicle. The campaign successfully highlighted the car's range capabilities and its ability to eliminate "range anxiety."
The videos were also promoted on the Mercedes Benz USA Facebook and Instagram pages to audiences in the U.S.
Sony Alpha - Camera Promotional Trip (BVI)
Sony Alpha formed a promotional trip as part of the Alpha Collective group to support the launch of their A9 camera system. We were selected to travel to the British Virgin Islands and create content with the A9 and showcase the features of the camera in a variety of conditions. The images were then provided to Sony and the BVI Tourism Board for use on their social media accounts.
Sony Audio Product Photography
Sony SRS-XE300
Wireless Bluetooth Speaker
Amazon product photography placement
Sony Alpha Underwater Image Licensing
Sony Portable Speaker Product Photography (Amazon)-SRS-XE200
Viking Cruises (Norway Promotional Voyage)
Wisconsin Department of Tourism- Fall Drone Video Project
A representative from the Wisconsin Department of Tourism reached out about a fall aerial photography campaign. The images were used throughout their marketing materials and promoted on social media.
Banff & Lake Louise Tourism, Canada
Visit Stockholm, Sweden
Sony Mobile- Xperia 5 III Phone Promotion project
Sony reached out to create a series of videos showing how I photograph with the Xperia 5 III phone. The videos were shared across the Worldpins and Sony TikTok and Instagram accounts. The videos were also promoted on Facebook to over 900k people, helping to support the launch of the new product.
Capture One Pro 20 Software Launch
Capture One Pro is one of the most advanced editing software programs in the world. We partnered with Phase One A/S to develop engaging photo and video assets to support the launch of Capture One Pro 20. The photos showed a behind the scenes look into editing on the new software program and demonstrated its advanced noise reduction capabilities. The images were supported by behind-the-scenes videos on how the photos were edited by a Sony Alpha photography ambassador. A print article was created in collaboration with Sony Alpha to promote the editing software on the Alpha Universe website.
SUPER NUNU Ebikes Video Project
Speck Products - Presidio Phone Case Campaign
Penny Skateboards
Fenix Headlights - Eco Series Headlamp Launch
Fenix flashlights is a worldwide leader in high performance headlights. We were tasked with creating a 2 minute ad spot to highlight the key features of the new Eco Series headlamps. The promotion was distributed across Fenix social media platforms and on their Youtube channel. We additionally created images that were displayed on the Fenix website, You
